In such fierce market competition, if you want to break out of the "siege" in the promotion war, door and window manufacturers also need to constantly improve product quality and service, and effectively manage dealers
may day is approaching, and a new round of promotion war in the building materials industry such as doors and windows is about to begin. Now, the promotion of enterprises is gradually weak, and there are similar problems in both products and promotion methods. In such fierce market competition, if you want to break out of the "encirclement" in the sales promotion war, door and window manufacturers also need to constantly improve product quality and service and effectively manage dealers
the market sales situation is not optimistic, and it is difficult to survive without strength.
the sales of door and window products are in trouble, and the sellers are in a dilemma. Observing the door and window brand stores in many stores, there are few consumers. In contrast, the sellers are much busier, and different brands "go in and out" constantly. Under the market pressure that the transaction volume can not be guaranteed, the brands that can not persist finally choose to leave. At the same time, new brands enter the door and window market against the current to test the water. A brand dealer revealed the reason: the current market sales situation is not optimistic, and it is difficult to survive without strength
the increase in the production cost of doors and windows cannot be digested by merchants by raising prices.
the head of youzhiya door and window brand believes that: "The production cost of doors and windows includes factory rent, workers' wages, raw materials, etc.; most of the cost pressure of dealers comes from the rent of shopping malls, the salary of salespersons and operating expenses. If the cost of one link increases, it will lead to the increase of channel cost. And the current market situation is that the cost is calculated in the form of superposition value, so it is imperative to increase the price of doors and windows." However, the way of digesting costs by raising prices is obviously not acceptable to consumers, so the market will shrink and the profits will become weaker and weaker accordingly
rigid demand always exists in the market. Door and window manufacturers should sort out their advantages.
no matter how the peripheral market and policy environment change, facts have proved that rigid demand always exists. In the same period last year, the door and window market, which has been "lukewarm and tepid", ushered in an overall "rebound" of the sales market during the three-day "May Day" holiday. Promotional activities in a number of mainstream markets were extremely popular on the spot, and brand businesses set the highest single day sales record in the first half of this year on May 1. The strong market performance surprised the insiders
no matter how strict the business environment is, there are always enterprises that are thriving, and no matter how loose the business environment is, there are always enterprises that fail. The industry has the development law of the industry. Door and window manufacturers need to recognize and sort out their own advantages and start from the whole again in order to embrace a better tomorrow
source: youzhiya doors and windows http://www.youzhiya.cn
doors and windows join http://www.yzymc.cc